Leading with purpose
With a heart for sustainability and durability, Bon Ton Toys isn’t just about making fun, high-quality toys – they’re on a mission to make a positive impact on our planet. Certified as a B Corp, a proud member of 1% for the Planet and with a strategic partnership with the World Wildlife Fund (WWF), Bon Ton Toys is serious about spreading smiles while keeping the earth smiling too. They’re actively working on setting science-based targets and exploring ways for their business to become more circular. To fast-track their sustainability journey, Bon Ton Toys chose Root for our expertise in providing precise and actionable sustainability data.
Key information
The need for comprehensive sustainability data
Bon Ton Toys faced a significant challenge: they needed detailed product-level data to understand their current impact and find the best ways to improve in line with their sustainability goals.
Through their B Corp certification journey, it became clear that they needed to complete Life Cycle Assessments (LCA) to gain insights into their overall company impact and the impact of their products. Plus, they needed solid data for future Corporate Sustainability Reporting Directive (CSRD) reports and to share with stakeholders like WWF.
Bon Ton Toys needed a trusty ally who could streamline this crucial data-gathering and management process. And let’s be honest, who hasn’t felt the pressure of juggling all these sustainability challenges alone? We’ve been there and we knew exactly how to help.
A tailored tech-enabled solution
Bon Ton Toys’s partnership with Root resulted in a seamless and stress-free data collection process, allowing them to confidently provide accurate data. Our team was always available to answer questions, enabling Bon Ton Toys to feel supported throughout the process. Thanks to the intuitive and user-friendly dashboards, Bon Ton Toys could easily interpret the LCA results and make impactful changes within their business.
Data-driven transformation
Partnering with Root meant that Bon Ton Toyshad detailed product footprint data across 601 products. This gave them the robust information needed to back up their green claims without breaking a sweat and steer clear of any greenwashing pitfalls.
One uplifting discovery from the product footprints was that Bon Ton Toys’s logistics routes had a notably low impact, thanks to their use of more sustainable transportation methods.
Equipped with detailed company and product-level data, Bon Ton Toys is now ready to tackle CSRD reporting and other regulations. Having product footprints also strengthened their relationships with stakeholders, especially WWF. With solid data in hand, Bon Ton Toys could confidently show that their recycled filling plush toys, made from recycled materials, had a significantly reduced environmental impact. Being able to share detailed product data easily has been fundamental to building trust with their stakeholders.
Accelerating sustainable toy production
It’s all about making a difference together! With Root’s support, Bon Ton Toys can now confidently navigate their journey to set science-based targets and work with suppliers in China and Vietnam to boost environmental performance throughout theirsupply chain.
Bon Ton Toys is just getting started! They have uploaded their data for the 2022 fiscal year and are now gathering data on their products for 2023. What they are most excited about is comparing their product-level data across the years to see how their sustainability initiatives are helping reduce the impact of their toys.
