About us
Making product
sustainability the foundation
of every retail decision
Built for the new era of retail sustainability, where every
product has to be measured, defended, and improved.
product has to be measured, defended, and improved.
We started Root because
we lived the problem
we lived the problem
Gijs led hundreds of LCA studies as Sustainability Data Scientist at Philips. He believed in the work. He hated the way it had to be done. Every study meant months of Excel, chasing suppliers for missing data, and catching errors at the last minute. Worse, the work lived everywhere and nowhere. Scattered across systems, spreadsheets, and people, with no single place to organise it. Every study finished too late to actually shape the decisions it was meant to inform. He quit with the idea to build a solution that would fix it.
Maud was leading product and engineering teams, building software people used every day. She loved the work, but wanted to care more about what she was building it for. She had spent years automating work humans were doing by hand. She knew that with the right team and a mindset that lives the user's problem, the right system could fix any problem. She quit to put the craft behind something that mattered.
Solving a problem takes deep understanding
and the right toolset to fix it.
and the right toolset to fix it.
Why retailers
Retail sits on top of
global supply chains
global supply chains
90%+
of a retailer’s footprint
comes from the products
they source.
comes from the products
they source.
The supply chain blind spot
Most retailers can see their first tier of suppliers.
They are blind to the rest.
They are blind to the rest.
Tier 1 — Your direct suppliers
Tier 2 — Their suppliers
Tier 3 — Deep supply chain
No sector is being hit by more
sustainability regulation at once.
sustainability regulation at once.
All of it asks for product-level data retailers have
never had to structure before.
never had to structure before.
Built for retailers.
Only retailers
Only retailers
We designed it around their data, their suppliers, and their regulations from day one.
Our mission
The data foundation
for retail sustainability
for retail sustainability
Sustainability is at an inflection point for retail. Regulation is reshaping how products are designed, sourced, and sold. Buyers, investors, and consumers are asking for proof, not promises.
The data that should answer them sits in spreadsheets, supplier emails, and disconnected tools. Every regulatory submission, every customer answer, every sustainability story starts from scratch. Retailers are spending more on sustainability work than ever and getting less out of it.
At Root, we have built the data foundation for retail sustainability. Not another reporting tool. The data backbone that answers every regulator, buyer, and consumer demand from one source.
The data that should answer them sits in spreadsheets, supplier emails, and disconnected tools. Every regulatory submission, every customer answer, every sustainability story starts from scratch. Retailers are spending more on sustainability work than ever and getting less out of it.
At Root, we have built the data foundation for retail sustainability. Not another reporting tool. The data backbone that answers every regulator, buyer, and consumer demand from one source.
Meet the team behind Root
We are sustainability scientists and engineers, problem solvers and idealists.
A diverse team of individuals, all builders of what should already exist.
A diverse team of individuals, all builders of what should already exist.
Muhammad Usman
Software developer
Erfan Besharat
Software developer
Mahdi Pourismaiel
Software developer
7
nationalities
Dasha Karpov
UX/UI designer
Rodrigo Costa
LCA expert
Remote
first
first
HQ in
Amsterdam
Amsterdam
Soma Pölczman
GTM engineer
Ralitsa Koyuva
Sales Development Representative
7 nationalities
Remote first
HQ in Amsterdam
The investors behind Root
Advisors who know the space
By the numbers
Real impact Root has delivered so far.
82,109
product footprints generated
Calculation:
A manual LCA is roughly 20.5 hours per product across 7 steps, or about 1,025 hours for a typical group of 50 products. Root brings the same group to around 24 hours by working at group level. That is about 0.5 hours per product, or a 20-hour saving per product. The 50-product group is a conservative average; retailers with larger assortments save more.
20
hours per LCA
1,800
hours per FTE
912 FTEs
of LCA work, done by Root
Get started now
Now you know us. We would love
to know your business
In a guided demo, we show how Root structures your data, fills the
gaps, and generates your first auditable footprints.
gaps, and generates your first auditable footprints.